Good outreach and promotion plants the seeds for initiating change by creating awareness about the importance of bicycle and pedestrian transportation. It is the most effective tool available to awaken the general public to the benefits of bicycling and walking, and the ways that bicycle and pedestrian-friendly communities foster livable communities.

Across the country people are making great strides towards creating communities that are more bicycle and pedestrian friendly. Bicyclists and walking groups are mobilizing. They're joining forces to reclaim their streets and communities. They're finding out who's making decisions regarding traffic in their hometowns and how they can be a part of the policy and planning process. They're lobbying city officials for traffic calming, more sidewalks and bike lanes, and improved transit.